Unless ideas are massaged into reality they evaporate

Taken from the brilliant book, The Art of Looking Sideways by Alan Fletcher. 

Partly the reason i'm doing this, i guess.  Writing things down as they come to me, making sure i don't forget about thoughts and ideas i've had, books i want to read, things i want to go to, sites i've seen, blogs i've read.

Ben at Noisy Decent Graphics talks about Alan Fletcher here.  And he points to some great insight on Creative Review's blog here.